The E-Myth Enterprise
In his book, The E-Myth Enterprise, Michael E. Gerber identified five necessary skills for small business growth. I want to take this blog to share on those five skills:
- Concentration: Concentration means being attuned to your business. As I have often mentioned, your business is a living organism and requires the concentration that allows you to listen and to respond the needs of your business.
- Discrimination: this refers to the power of focus that is needed to work on the most important thing that will have the greatest impact on your business. Without this “discrimination” everything will appear as being important, thus the action that is significant for the welfare of the business may get shoved aside and replaced with something that may appear urgent, but will have little or no impact on the company vision. ( I refer you again the book “The One Thing” by Gary Keller)
- Organization: there are three things that a small business owner can organize: time, space and work. These three factors are interwoven into the basic foundation that is needed to grow a successful business. This means having everything in its place and knowing where everything is. Organization to me spells efficiency in the performance of the daily routines required to deliver your product and services.
- Innovation: change is the only constant in the business world today. For me, innovation means that you are always looking for the best way to “run” your business. That includes everything from the creation of your product/service, the delivery method and, most important, the marketing to your target audience.
- Communication: communications is how you reach out and touch your customers, your suppliers and everyone else that is involved in a business. Technology has provided the small business owner with an inexpensive touch process to make sure everyone is connected. Remember, that in the small business world, human touch communications is critical.
I am sure that these five skills are common knowledge among small business owners. The problem is the lack of implementation, on an ongoing basis, that results in chaos and possible business failure.
Five great things for you to think about today!
It’s not about ideas. It’s about making ideas happen!
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