BECOME A BUSINESS WITH UNSTOPPABLE GROWTH
One of the most pressing problems for small businesses is stalled growth. I believe that this may become one of the most critical issues in the business world. This will affect all business sizes but the small business will be the most vulnerable, and consequently, most likely to fail.
Time becomes a factor; fast growth has to be the new normal. Every business needs to grow their customer base in order to survive and thrive. It’s all about learning how to engage new and current customers so they remain loyal; and how to adapt to their ever-changing needs and desires.
It’s also about searching for new opportunities and learning how to capitalize on new technologies such as artificial intelligence, virtual reality and 3-D printing, just to name a few. Every business has to establish a growth team, or in the case of a very small business, establish a “growth time” where the focus is strictly on “stepping out of the box or comfort zone”.
For those of you that have spent “one on one” time with me, you noticed that I pushed the setting of deadlines for action items and the time was set to challenge you in the completion of a task.
One of the ways that BizQuack is working on providing the support you need are the Business Plan nuggets that will be available this summer. The traditional methods of business and marketing planning will no longer work. Agility is the new word and focusing on the selection, development and very rapid implementation of single critical issues is the new normal.
Traditional marketing such as print, radio and television are becoming less and less visible, and at the same time the pricing is increasing. At this point in time I would add the internet marketing to the traditional marketing list as more and more advertising dollars are spent, thus having more competition for the same eyeballs.
New marketing methods are slowly evolving and as small business owners we have to be on the cutting edge. Success for us means we have to lead, not follow, in the area of these new marketing techniques.
BizQuack is always searching for new marketing innovations and will share them with you.
This isn’t just about driving growth. It’s about staying in business. Beth Comstock
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