HOW CAN I MAKE LIFE BETTER FOR YOU?
Marketing revolves around a singular question: How can I make life better for you? If you can improve your target audience’s quality of life, even in ways that seem minute, they’ll begin to think of you as a positive force in their lives.
Your target market is looking for relevant, engaging information. In order to provide the needed content, you must first know what those needs are.
There are a variety of ways to provide that content. For most small business owners that first venture into the world of providing compelling content is the company website. Alongside the website there should be a blog.
A lot of the marketing efforts that a small business does should be to drive traffic to the web site. This can be accomplished through your blogs, newsletters, direct mail, etc.
Once they land on your home page they have to be converted from visitors into leads by capturing their content information. This can be accomplished by offering access to more valuable content, articles, e-books, white-papers, etc.
Once you have their contact information you must build upon the trust factor by providing additional valuable information on a regular basis. I believe that it takes approximately 12 touches before a lead becomes a customer. Content can be delivered by a Video, a blog, a podcast or????. Remember, what you do in your personal life is just as true in your professional life so share about yourself.
Principles of content marketing
- Fill a need: it has to provide value to your target market
- Be consistent: this is important because so many small business owners make an attempt at content marketing and give up after two or three tries.
- Be Yourself.
- Have a point of view: don’t be afraid to take sides.
- Avoid a sales pitch.
- Provide the best information.
On November 27th BizQuack will be offering a 90 minute class on the subject of content and blogging. It will be held at the Scottsdale Civic Center Library from5:30 to 7 pm. This session is part of our 6 session Monday evening programs starting on November 6th. Call 602-989-1592 for more information.
We cannot build our own future without helping others to build theirs. Bill Clinton
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