Marketing

No more computers – no more verbal communications Our business world is full of disruptions and I may have stumbled across another two. Let me start off with the world…

The “lifetime value of a customer” concept is based on the fact that it is much more cost effective to keep a good customer than to attract a new one….

To get my business I have to believe in you, to trust you! The key point is that trust must be earned and deserved. You must do something to give…

Management and operational systems are a vital part of growing a business. The important thing to realize is that everything in a business starts with the identification of a market…

Customer service has been a term used to stress the importance of meeting a customer’s expectations. I believe that almost every business has that goal in mind.  When two businesses…

You may never know why bad things happen to a business, but giving up isn’t the answer. The thing to do is to deal with what you are given. Coming…

Adding a new employee to a small business is a significant happening; it is also an opportunity to re-charge the company.  The dynamics of the business has changed, whether it’s…