No matter how well your business is doing, there is always another level to reach for. Growing a business requires a constant effort to improve, to take the next step.
Today, the topic is Customer Focus. The business world has changed. We now have a surplus of products and services and a shortage of customers. Every potential customer for our business is bombarded with countless options. In order to grow, a business must differentiate, and that happens when you understand your customers and are focused on satisfying their critical needs.
There are many “most important” things that a small business owner has to do. By having to wear many hats the customer focus aspect is often forgotten or placed at the bottom of a “to do” pile. I heard a term “Priority Customer Focus”; it requires a daily customer focus time.
Keeping existing customers and finding and retaining new customers is the life line of any business. Don’t become complacent in dealing with your customers. No matter what type of products or services you offer or what delivery method you use, there always is an opportunity for an outreach. A personal touch can be conveyed in many forms. It could be a telephone call, an e-mail, a personal visit or a “special offer” for special customers.
Time allocation is important for increasing bottom line revenue. That requires a Customer Focus process. What does yours look like?
“Know what your customers want most and what your company does best. Focus on where those two meet.”
– Kevin Stirtz
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