FOUR BUSINESS MUST HAVE’S
Yes, in addition to a good idea for a product or service, there are four basic essentials that will define your business from its inception to long term sustainability. These four things need professional attention and cannot be haphazardly brought forth by a business owner working alone. These are one of the few support items that most mentors cannot provide but can certainly give input to their development.
Your business will be recognized and remembered by these four things:
- Your tag line
- Your logo design
- Color selection
- Your company name
Everything your company does, from its inception, will be using one or all of these four mentioned items:
- Social media
- Business cards
- Printed marketing material
- All advertising
In other words, these four items will be the frontrunners for your business. Because of their importance, they cannot be delegated to an online, mass production, design/marketing firm without any in-depth discussion. Face time is important, and the discussion of your WHY as well as your vision has to be taken into consideration. I prefer that the design firm has some business consulting exposure to understand the growth process that a business has to make happen.
If so much is at stake when it comes to these four items, then the $300-$600 dollars for this service (for small firms) is one of the most important items to have in a start-up budget. It is never too late in the life of a small business to make sure that their best foot is put forward in all their marketing efforts. Remember that these four items also are confidence and trust builders, and changing any of these items after you have been operating for a period of time can be very costly. If you need help in this area please reach us at firstname.lastname@example.org
Embrace your tag line. Spread your logo. Build your brand. Grow your business. BizQuack
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