GET READY! – Fall 2020
The next 30 days are going to be significant for your business planning process. It’s not a question of who wins the election; there will be turmoil and disruptions in either case. The Covid-19 is rearing its ugly head and by all appearances there is resurgence, at least for now. Employment has not stabilized and there is a possibility of more layoffs. Cost of goods and services are increasing and this trend may continue into next year.
This is not intended as a doom and gloom warning, but as an opportunity for you to take an internal look at your business and the many new opportunities that will certainly arise.
Create a plan not for just survival but also for growth. Take a close look at your finances for both home and business. Cut down on spending that is not essential and at the same time have enough available to pivot your business or to add new services and products as the market dictates.
A few of our BizQuack members have started this self-evaluation process; a few have also started the pivot process by adding new services/products and changing their marketing messages to better position themselves in the new environment .
The media thrives on spewing bad news; that, along with the uncertainty of our times also creates fear. The combination of these things translates into a lethargic attitude among many small business owners.
While many call this a perfect storm which is causing great turmoil in our world, I prefer to look at this perfect storm as a great opportunity to move forward. How you react to our current condition defines who you are and your current mindset.
Become a positive force for your business by working with other positive individuals. Become a positive thought leader for your customers and prospects. Spread the good news in all your marketing material as well as your actions.
There is always a bright future ahead for those who are willing to find it.
“It is no exaggeration to say that a strong positive self-image is the best possible preparation for success in life” Dr. Joyce Brothers
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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