Getting Better vs. Getting Different
America’s great business successes are not the companies that did what others did, but a little better. They are the businesses that decided to do things a whole lot differently.
Looking at what you did last year and saying we will do the same thing only 20 % better will not work in today’s environment. We have already seen great changes in both our business and daily lives because of the Covid-19. Unfortunately many businesses are waiting for things to get back to normal instead of learning new and different ways of growing their businesses.
Different has to encompass everything a business does from marketing to adapting tomorrow’s technology today. It means finding the best way to communicate with your clients and prospects and finding a way to get heard in the over-crowded on-line communication field.
“Being different requires innovation (something different that creates value – is both more important and more accessible than ever before). In today’s world, innovation is not a choice. If you do not innovate, you are sowing the seeds of your own destruction. Success requires waking up every day and realizing that today’s sources of competitive advantage will not be tomorrow’s; that the products or services that constitute the core of today’s business might not constitute the core of tomorrow’s business.” The Little Black Book of Innovation by Scott D. Anthony.
In my opinion, differentiating your product or service is critical to business growth. It’s hard to grow a business if you don’t have a discernible advantage.
Adopting an on-going learning process and never using the term “I can’t” is the first step towards a successful differentiation process.
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