Creativity in the face of COVID-19 life changes.
Words and terms like pivot, innovation, change, new beginning, urgency, growth, rev up, new growth, full speed ahead, discovering opportunities, changing consumer needs, re-imagining, etc. have been the titles to many of my blogs in the last few months.
My intent is to stimulate some out of the box thinking and to encourage you take action now. I want to share a few actual examples where small business owners have shifted their direction.
- One of the most obvious ones is the production of masks which almost everyone is required to wear. The shift to mask production has occurred not only in large corporations, but many solopreneurs have introduced their own designs and marketing methods, using home sewing machines.
- This weekend my daughter gave me a metal door opener and stylus. It consists of a very simple design, a one piece that we can use at an ATM, for opening door handles, using on touch screens, and for use other times when we use our fingers to accomplish a task. A simple, inexpensive device which is selling by the thousands.
- Two of our BizQuack members are now recording, personalizing and packaging their musical performances since they can no longer appear in person. They can now offer music to multiple locations at the same time.
- Packaging COVID-19 Family Survival Kits which include games for kids, how-to books for adults on how to organize a home, or to do simple improvements.
- Creating data-bases for small businesses. Doing the “grunt” work looking up names and contact information for their target market.
- Posting on social media for small businesses. This is “unpleasant work” for many small business owners.
- Selling your unique crafts on line. Ask your friends and neighbors if they have ideas for crafts that you can sell for them.
- Forming on-line networking and educational groups for specific industries.
There is no shortage of services and products that are needed and not yet available. The secret is to be aware of the needs that COVID-19 has fostered and create products/services to fill those needs.
The secret to success is first to commit to a new business idea. The second part is to remember that most great businesses did not make a million dollars their first week. Be patient, your goal is to be first with the product/service that you are offering. Build your customer base by setting an attractive entry price and building trust. Growth and income opportunities will come.
Share your ideas with firstname.lastname@example.org and I will send them out to our members.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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