IT’S SUMMER! Everything slows down.
When something slows down or stops, it takes a while to get started again. There is a vicious cycle that many small business owners adopt.
- Summer is slow. Kids out of school. Vacation time. Nobody is working. I will “crank” up in the fall. Every aspect of the small business is put on “slow motion”.
- Fall start! A breath of cool air almost starts to invigorate you. But wait: school started. And the last quarter of the year is full of holidays (Halloween, Thanksgiving, Christmas, New Year’s), and it’s time to start planning for next year. I will hit it really hard after the first of the year.
I may be exaggerating a bit, but too many small business owners follow the above scenario. The result is that approximately half of the year is not used to its full potential.
Growing a small business requires a year-around effort. In fact, you should be increasing your work pace as the year progresses. That includes both your internal and external operation. By summer you should be working harder than you did the first part of the year.
If you are following the BizQuack Vision Plan, you have set goals for the year which will take you closer to your vision. Be honest, are you over half way to reaching your yearly goals? If not, get busy. If you have reached your goals, you set them too low and it’s time to re-evaluate them.
You now have four business choices for your direction the rest of the year: A) Do nothing. B) Slow down. C) Resume your normal level of action. D) Create a “Blitz” to take your business to the next level. I highly recommend that you take option “D”. Strive to grow your business at its fastest rate ever. Hold on tight; take a few calculated risks and make what you thought was impossible happen.
In his book Think and Grow Rich, Napoleon Hill said:
Whatever The Mind of Man can Conceive and Believe it can Achieve.
What are you going to do with the second half of this year?
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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