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ADAPT OR PARISH – The Mobile Revolution
When more people on our planet have access to a mobile phone than have toothbrushes or toilets, then it’s time for small business owners to pay attention. The mobile playing field is getting crowded but the forecast is for mobile traffic to increase ten times between now and 2020. This is not meant to tell you how to stand apart from the crowd, but to encourage you to jump in.
These will help you get started:
- Have a mobile optimized website. The internet is accessed more on mobile devices than on desktops.
- Build a Mobile App for your business. In 2013 there were 70 billion apps downloaded. This is a marketing bucket list item that cannot be ignored. The cost factor should be at the top of the marketing budget.
Can a mobile app make an impact? Just look at what Pokemon Go has done in the last few weeks. It’s a worldwide phenomenon and it will only continue to grow. Its business value is already being felt by the many people being sent to predetermine destinations. It’s become a traffic generator for businesses!
Adapting to change is a new mantra for small business owners. BizQuack will make every effort to share new trends as they happen.
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