Being the best in your profession and not letting anyone know about it is not the best way to grow a business. Another mistake is telling the same people the same story that you shared before.
STOP! Go to the education section on your BizQuack dashboard, click on the marketing section and then review the power point presentation on Get Seen and Get Heard.
Do it now!
Just because the COVID-19 has upset your routine does not provide an excuse for not spending at least 40% of your time marketing.
Marketing is more than just networking; part of it is to get your name out in the community. The goal is to have your prospects say, “I have heard about you” or “I recognize the name.”
Change is the only constant in the life of a small business. If you are using the same website, brochure, flyer, content, etc. that you used 6 months ago, and have not made any changes your marketing is “obsolete.”
A small business has to grow in order to achieve sustainability and profitability; that means its marketing has to grow and be different than it was last month. Yes, products and services also have to be constantly tweaked and improved to offer more and better benefits to your customers.
This may be the very best chance that we will have in a long time to get our name out. Most of the “noise” we hear has to do with the pandemic, civil unrest and politics. Now is our chance as small business owners to come out with a new and positive message that will draw the attention from all the negative news flooding the air waves.
Start by reviewing your marketing material in print and online. If it’s over 6 months old, redo it! Next, do something every day that you have not done before; write a letter, call someone or do a joint marketing effort with a strategic partner, etc. One good idea I heard this week is to start a newsletter for your industry.
My go-to suggestion is to always work on increasing your data base and the quality of the content that you sent. A good effort would be to increase your data base by at least 500 contacts between now and the end of the year. if you get stuck on how to accomplish this feat, call me.
Tips and Advice by Nick Petra, CFP and Founder of BizQuack and Strategic Duck.
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