MARKETING IS ABOUT FIRST IMPRESSIONS
Marketing is all about the First Impression
As I put the date on this blog I realized that we are almost at the half way mark of 2020. This has been, to say the least, a turbulent year for the entire world. I believe that this is a year of change both in our personal and business lives, and that the rests of the year will bring forth new curses and blessings. We must take forward steps, but each step requires a cautious approach and a mind and heart that are open, always searching for the right direction as we embrace a new “normal”. Many new and exciting opportunities are waiting for us.
Back to our topic: Everything we do in our lives depends upon the first impression we make on others. Think back to your first date or your first job interview. You wanted to make a good impression from the very beginning. In the business world marketing has to make a “good impression” on the recipient, regardless of the medium used. No, I won’t offer solutions for all the possible marketing outlets, but I want to challenge you to be more aware of the first impression you are making at all times.
- Social media: Don’t focus on giving heavy technical advice as your first post. Focus instead on imagery; make it light and if possible a fun introduction. Keep content fresh and relevant and make it shareable. Work with bright, bold images and use video to make your content feel current and interactive.
- Blogs: The key words are vivid, simple and streamlined. Crisp bright images will make your recipient want to browse through the rest of the information. Consider adding embedded videos and podcasts to illustrate your content.
- Webinars: Maintain a clean, crisp look and layout. Presentations should be simple and not text heavy. Slides can tell a visual story without obscuring your brand trademarks. Use simple drawings, animations or a short video to explain concepts.
- eNewsletter: Before you send out your first newsletter to a new addition remember that everyone likes to feel welcome, and sending out a welcome e-mail is a great way to kick off a personalized relationship . It will help them feel like you added them to “the club.” Most readers will not scroll all the way to the bottom so make sure that your main content and links are at or near the top of your eNewsletter. eNewsletters don’t necessarily need a lot of bells and whistles. Visual impact is important, but equally important is an effective layout.
- Video Conferencing: Just as an in-person meeting requires a “quality, effective dress code and mannerism, your on-line call should be the same. Always dress as if you are meeting a very important person; clear your desk and make sure that the background is neat and conveys the image that you want to portray for yourself and your business.
Carry these ideas to your web-sites, landing pages, print and all other marketing material.
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