MILLENNIALS & GEN X CUSTOMERS
“Millennials and Gen X will control $30 trillion of investable assets by 2020.” From an article in Think Advisor. This tells me that all small business owners should understand the type of communication that this customer group is looking for.
The following are a few ideas from some recent research by LinkedIn:
- They will get to know you and your products/service by your electronic footprint. A great question for you to think about is “What is my electronic footprint?” Can you be found across all social media channels? How often do you update your sites? Is your story pertinent to your business today?
- They will still want the “human touch” for making complex decisions. What is your outreach when you get a contact from your electronic footprint? Do you have a procedure in place for human touch communications?
- Technology becomes increasingly important as the customer relationship progresses. On-going customer relations management via the internet is critical, once you have established a connection. Do you have a process in place?
Our family starts the majority of our searches for both personal and business use on the internet. The Yellow Pages have disappeared. Now each of us have to make sure we are found when potential customers search for our product or service.
As a bare minimum, make sure you have a business presence on the major social media pages and that you contribute to those pages at least two times per week. No, that does not mean that you have to spend many hours accomplishing this task. I recommended one hour twice a week as a minimum.
I don’t see the importance of this process diminishing in the near future, so embrace the challenge.
“If opportunity doesn’t knock, build a door.” – Milton Berle
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