RE-DESCRIBE YOUR PRODUCTS AND SERVICES

This is a new year and with change being the only constant that we will experience in 2017, it makes sense to re-state what your product or service is. No, let’s not change the product or service, but we can change the packaging of it. Things to consider while making a change may include:

1. New marketing material
   • Brochures
   • Social media
   • LinkedIn
   • U-Tube
2. Combing products and services to offer a different perspective and price
3. Re-think the benefit package; what can you add?
4. Work on creating an entirely new “pitch deck”
5. Increase your visual marketing
   • Participate in a trade show
   • Have a mini-trade show in your office or home
   • Buy a banner to use in your office or when exhibiting in an expo
   • Add new “giveaways” such as pens, cups, etc.
   • Embroider your shirts, sweaters with your company logo
6. Change your networking process – going to the same networking groups and saying the same thing may not increase your business.
7. Volunteer to help a charity.
8. Put together an advisory team (if you don’t already have one). Even a one person- business should have an advisory team to support its growth.

These are but a few things you should be implementing as you start the New Year.

The secret is to start doing something today! Nick Petra