REALITY OF STARTING AND GROWING A BUSINESS
Starting a new business is an exciting event. An owner has a great idea and with a sense of optimism plunges head first into the new venture. Unfortunately, in my experience, the estimated time to build a new business and to bring a product/service to market is often underestimated. Your target market has not even heard of you and their acceptance of your vision may not be the same as yours.
In the majority of cases, the profit projection is not in keeping with reality.
I am not discouraging anyone from starting or growing a business. My message is that whatever the time and effort you figured was needed needs to be multiplied 10 fold. The mind set in starting and running a business has to be “to do whatever it takes” to succeed. That translates into a lot of hard work, having a proper direction, and to be in a relentless pursuit of success.
One thing I want to stress, reducing your goal is not an option, and the only option available is to increase the effort and the actions needed to reach your vision. In other words, persistence makes everything attainable.
Not being realistic as to the amount of time needed to grow a successful business will not only discourage you, but it will show in your daily effort and will be felt by your customers, target market, your friends and family.
Understanding how to grow and sustain a business has to start with your vision followed by a realistic time line base. Having small successes along the growth path is an essential motivator for a business owner.
At BizQuack we recommend “One step at a time, all the time”, and measured on a daily and weekly basis with the Accountability Tracker found in the Tuesday Challenge section of your dashboard.
If you have a tendency to procrastinate, the best way to overcome that procrastination is to become accountable not only to yourself but to another person, be it a mentor, coach or another BizQuack member.
I find that the harder I work,the more Luck I seem to have. Thomas Jefferson
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