Small business owners should get used to conducting virtual meetings because they’re unlikely to go away. Online meetings have been available for years, but the Covid-19 pandemic forced small business owners to find an alternative to face to face meetings. I just purchased a new computer with a great camera and use a high resolution TV monitor for my virtual meetings. I truly believe that we will continue to see a substantial adoption of virtual meetings.
The human touch is inbred in us and yes, we will continue to have some face-to-face meetings as part of our business life. Virtual meetings won’t go away because both small business owners and their clients find it more efficient.
I do believe that virtual meetings give our clients and prospects more control over a meeting. They can dictate the time and length of a meeting, thus dictating the start and end times.
To keep a presentation (meeting) in focus, a meeting must have a defined goal and purpose. Preparation is the key and our content and stories must be well thought out. Remember, video meetings can be recorded and your clients and prospects can watch the entire presentation at a future time; no more of “I didn’t say that.”
Recording your meetings with both clients and prospects provides an ability to review your presentation and to see what you did wrong or right. It becomes a great learning tool.
Now, more than ever, communication moves to the forefront of marketing. What you say and how you say it become crucial to the completion of a sale or the retention of a client.
The quality of your video presentation, the setting that you present as your background, the graphics you use to present an idea and your enunciation represent a total new learning challenge for many small business owners.
Take this opportunity to learn what is necessary and to invest in the latest technology to put your best video forward.” Many new and improved video conferencing systems will become available and, in my opinion, should be purchased with part of your marketing budget.
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