Takeaways
The following are several points that I feel are worthwhile remembering:
- Research is an important part of growing a business. Notice, I didn’t say your research, I said research. In today’s high tech world there is more data available on almost every subject that anyone can possibly use. My message is: “if someone has already done the research, use it.”Don’t spend your time doing all the research yourself.”
- Once again, the internet has made it possible for us to find out what is working in almost every aspect of growing a small business. Great copy has been written and great systems have been developed. Clever marketing promotions have been used which had great success. My point here is to find out what is already working and use it. Don’t spend your time trying to reinvent the wheel.
- In the field of marketing where the term “great content marketing” has become the goal, there is massive data and quality content available that detail successful campaigns.
- Even with all the new advances in technology and the rise of social media, old marketing techniques that have been developed before the “online era” still can be a source of great inspiration and ideas.
Time is a precious commodity in the life of a small business owner. I am advocating that since the wheel has already been invented, modify it to suit your needs and use it. In other words, find out what has worked for others and apply those principals to your own efforts.
Of equal importance is the recognition of what past “masters” have done in the field of marketing and business management. The source you use to learn does not have to have been written in the last month. Many of my best references are books written by people consider business masters, and many go back to the 1930’s, 1940’s and 1950’s. I believe that there was a “renaissance” in marketing between 1960 and 1990 which contains a lot of great content that is very relevant today.
While we must always have a forward look in our business efforts, we must also look at what has been accomplished in the past. We learn both what to do and what not do as students of business history.
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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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