- Research is an important part of growing a business. Notice, I didn’t say your research, I said research. In today’s high tech world there is more data available on almost every subject that anyone can possibly use. My message is: “if someone has already done the research, use it.”Don’t spend your time doing all the research yourself.”
- Once again, the internet has made it possible for us to find out what is working in almost every aspect of growing a small business. Great copy has been written and great systems have been developed. Clever marketing promotions have been used which had great success. My point here is to find out what is already working and use it. Don’t spend your time trying to reinvent the wheel.
- In the field of marketing where the term “great content marketing” has become the goal, there is massive data and quality content available that detail successful campaigns.
- Even with all the new advances in technology and the rise of social media, old marketing techniques that have been developed before the “online era” still can be a source of great inspiration and ideas.
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