THE IMPORTANCE OF TARGET MARKETING
This has a little to do with the Target Marketing class I am offering on the 14th of January at the Scottsdale Civic Center Library.
“Today successful companies start with the customer. They recognize that customers spend their time across many channels, and wherever those customers are, that’s where they should be meeting their customers’ needs. And the more information you can learn about the customer, the better you can serve their needs, and the more valuable the relationship becomes.”
“Big changes are coming. If you don’t find out who your customers are in the next five to ten years, you will fail. Smaller start-ups are taking down huge enterprises simply because they know who they are selling to. The entire $80 trillion economy is up for grabs. Companies that survive over a long period of time follow their customers; they do not expect customers to follow them. Companies that know what their customers want, and how they want it, will succeed over companies that spend a lot of time and effort creating a product they think is a good idea, then spend equal amounts of time and effort trying to persuade people to buy it.”
I selected these quotes for two reasons. The author Tien Tzuo is one that I respect and second, he and I agree on a lot of things that small businesses need to do to achieve profitability and sustainability.
Identifying and validating your target market should be one of your main goals for 2019. I promise you that this one hour session will get you thinking more about your target market and the positive effect it can have on your business.
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