TC: YOUR DIGITAL STRATEGY
In today’s high tech, rapid change environment, a small business owner has to know more and do more than previous generations of small business owners.
Today’s challenge is to make a commitment to win in the Digital Strategy arena. Digital strategy cannot be ignored; you have to immerse yourself in learning and implementation. Taking on the following steps is your challenge, not just for this week, but as an ongoing part of your business life.
✎ Fighting ignorance: Small business owners can no longer plead ignorance, a lack of time, or “it’s too much for me.” Unless you have formed strategic alliances or have the funds to hire an internal digital strategy expert, you must raise your technology IQ. Technology, while difficult, has also provided the opportunity to learn how to understand and even master the Digital Strategy process.
✎ Fighting fear: Not keeping up is going to be hazardous to your company’s future. Unfortunately, many small business owners “stick their heads in the sand” in hopes that Digital marketing will go away. The rapid growth of digital marketing is, in some cases, causing a panic among business owners. It took GUTS (Gods Undeniable Terrific Secret)for you to embark on a journey to own your own business. Establishing a digital strategy for you company will be easier than that first step you took that got you to this point.
✎ Fighting guesswork: No, you don’t know everything about everything! You may be in a hurry to implement your digital strategy. Being first is important, but so is the implementation of a well thought out plan.
✎ Fighting a lack of focus: The creation of a digital strategy can lead to a variety of options and a lot of confusion. Look at the emerging digital options and decide which is best suited for your business.
Sometimes it is difficult to even understand new technologies and you may not have heard about their existence. The old saying, “it’s good to be in business for yourself, but not by yourself”. This is where your peer group, strategic alliances and mentors can be of help.
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