THE MORE YOU SAY….
……THE LESS PEOPLE HEAR!
Answer the following questions:
- Who are you?
- What do you do?
- Why do you do it?
Take a few minutes and answer these questions, not in your mind, but on a sheet of paper or document.
DO IT NOW! (Before reading the rest of this message)
If your answer to any of these questions is longer than a maximum of two sentences, you are saying too much.
My answers may be as follows:
- I am the expert in small business survival and growth.
- I counsel small business owners through a unique, interactive on line membership support system.
- I do it because small business is the economic engine that drives our great Nation.
Remember, in formulating your answers to these questions, the purpose is not to tell all, but to create an opportunity for a future extended conversation with your audience.
Take action today.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
Comments are closed