THE VALUE OF A TRIBE

HOW 25 = 625

A tribe is a group of people connected to one another and connected to an idea.

Saturday Nanci’s computer crashed, showing only a black screen. Nanci, my wife uses it to do all our accounting for both home and business as well as maintaining all our data bases and a wide variety of software packages we use in our businesses. For those of you who have experienced such an occurrence, you understand the significance of this event.

I recently lost my “computer guru” and did not yet have a replacement. My “tribe”, as I now call them, was a life-saver. I sent an e-mail asking our members to recommend someone to come and look at my computer. Within 20 minutes I received 5 recommendations and more came in during the balance of the day. I know and trust this group and that trust extended to their recommendations.

My group has approximately 25 members that meet twice a month. We are all small business owners and have developed a deeper personal relationship than just a business referral group. How powerful would a group with the same trust factor be if the number was 625?

Tomorrow I am going to share my story with this group and ask them to consider forming a trusted alliance of one-on-one connections that will benefit all 625 members. I am sure that each of our members has 25 trusted friends, business, social, church, family, etc. to whom they can reach out to.

Just imagine the power of 625 trusted connections!

Potential benefits are many: A service provider (plumber, gardener, electrician, painter, etc.) recommendation; a professional such as a CPA, ATTY or Doctor; A specific type of business need; someone to help make an introduction; this list could go on and on.

Start by reaching out to your own tribe of 25. Explain the concept and tell them that from time to time they will be receiving e-mails for help with connections, service providers or other needs. This is not an advertisement for business, but a business and service provider trusted referral network.

Each members’ connections (tribe) will not have their e-mail published but will be able to respond to a specific request. This may take a little work, but the results are beyond any value that can be attached to such an alliance.

Ask The Duck if you have any other thoughts or would like help creating your own tribe.

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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack