At BizQuack we encourage our members to lead change, not follow it. Siri and Alexa are making voice technology the wave of the future, not just for entertainment but also for business.
The adoption curve for smart speakers in the U.S. has been remarkably steep. By the end of 2018, according to research firm, Voicebot.ai, 66.4 million U.S. adults owned smart speakers, up 40% from 2017.” Voice offers the combination of ease of use and immediacy.
Voice devices will become an important new marketing platform. Many brands are working with agencies and voice tech developers to custom-build branded skills, the newly coined term for audio-only versions of mobile apps. New York Times, for example, is launching a daily news briefing for Alexa devices.
V-commerce is following hard on the heels of podcasting, whose already impressive rise is likely to be boosted further by the growing infrastructure of voice-related business marketing.
The growth of podcasting has proved that in an age of constant distraction, there is a yearning for immersive long-form content that people can access and absorb in places in which it is either inadvisable or illegal to watch video: while driving, exercising, etc.
In February of 2019, the Association of American Publishers’ reported an impressive 37.1 percent jump in downloaded audio-books sales in 2018.
A Google search said that you can put together a Podcast for under $100. $200 to $500 will allow you to upgrade your equipment and yes, you can spend $5,000 for a first class system.
Every single small business with a data base of customers and prospects should create a podcast station (how-to information also available on Google).
Change is still the only constant if the life of small business and adapting Voice Technology before it becomes “the thing to do” will give you a jump on your competition and also position your firm as a leader in innovation and communications.
Although it is not expensive to start your involvement in Voice Technology, it requires a little effort for preparation and the development of valuable content.
Will you lead or follow?
Parts of my blog came from an article written by Bob Woods.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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