WHERE ARE YOU?
I was given a name of someone that sounded exactly like what I was looking for. Creating strategic alliances is an important focus for BizQuack. My goal is to gather a group of approximately 15 to 20 members that will meet on a monthly basis. I want to feel comfortable with them as I will be giving out their names to my clients.
Back to my story; the name I was given did not have a social media presence nor was I able to find a website with contact information. This is not the first time that I have not been able to find contact information on someone I was trying to reach. All the networking and marketing a small business owner does will not produce results if they can’t be found.
Are people looking for you?
The following are a few of my recommendations to help your prospects find you.
- Your WHY and Value Proposition are important but when you print a flyer or brochure telling your story make sure that you complete contact information is included and is clearly visible and easy to read.
- Blogs are very important and with good content they will catch the attention of a prospect. Make sure that all your contact information is easy to find and the print large enough to easily read.
- Business cards have become mini brochures for a lot of business owners. They have so much material on both sides that are hard to read. The most important copy on one side of your business card is your company name & logo, your name, your e-mail and your telephone number. The reverse side can include your address, website and your “tag line”
- Whenever you post on social media, make sure that your name, phone and e-mail is included.
- I save important e-mails; it’s amazing how many of them don’t have complete contact information as part of the e-mail. Since texting has become such a big part of our communications system, add the following as part of your contact information: phone or text to (insert your mobile number). This tells me that you are willing to communicate via a text.
- Web sites are important and in the case of a small business, the owner is the “face” of the company. I highly recommend that in addition to your business website add a personal website. The purpose of it is to be found when someone is looking for you and may not remember your business name.
As you are reading this blog there may be a prospect looking for you but can’t find you or can’t get information about you. Yesterday I wrote about creating a marketing blitz, make sure you incorporate this information in your blitz marketing.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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