WHERE HAS THE PASSION GONE?
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. If you want people to buy from you or to spread the word about your product or service, you have to be excited.
It’s not enough to just have a Value Proposition that you share in a monotone without being excited. When you have an opportunity to talk about your business, your whole being has to light up because you get to share something that you believe in.
When we care, we share. Your goal is to make your message an emotional experience that stays with the person you are talking to. You want to make your talking points surprising and entertaining so that it will be shared with others.
When you are in front of a prospect, they can tell if you believe in your product or service by your delivery style. Your excitement can be contagious and can lead to a sale as well as future referrals.
“Marketing isn’t about trying to convince people to purchase things they don’t want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find useful. Or Fun. Or beautiful. Marketing is about spreading love.” (Contagious by Jonah Verger)
I am excited because I developed a new business planning process that will help more small businesses not only to survive but to grow and prosper. I am excited because I have discovered the marketing foundation that a small business needs to build on to effectively reach their prospects. These are two of my benefits that I offer in my business. I do get very excited when I share these concepts and in most cases I can see the interest in my prospect’s eyes. No, I don’t usually close a sale on my first presentation; but if I leave a rubber duck with my contact information as a parting gift, I will be remembered when I make my follow up call.
One way I show my passion for what I do is by sharing five blogs a week. I never run out of things to share about what I do. Through my 25-plus years of working with small business owners and interviewing hundreds, I can usually tell who will survive by the passion they have when they share their business story.
If you can’t stop thinking about it, then don’t stop working for it!
Comments are closed