WHY DO YOU DO WHAT YOU DO? Effective Use of Social Media.
- I started a free meet-up group by the name of Scottsdale Business Strategy. I clearly explained that its purpose was to provide essential education and support to help small business owners and commission sales people to not only survive but also to thrive. As of now I have over 530 people (and growing) that have signed up, but less than 2% have ever attended a function. I also noted that most of these people belong to a number of other groups but seldom attend those meetings.
- A client recently told me that he had built his Facebook followers to over 5,000 people and was ready to launch his new product. After 3 months of marketing to this group he had not closed a single sale.
- LinkedIn is a powerful business site but only if it is used properly. Having thousands of followers without an action plan is like throwing your business card into the wind and hoping someone picks it up and buys your product or service.
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