1,000 IS A REASONABLE NUMBER
Kevin Kelly wrote a book “1,000 True Fans.” Based upon his philosophy that you only need 1,000 people that you make extremely happy, to be a success. I am putting the BizQuack twist on his message.
The definition of a “True Fan” should be anyone who supports you in your business effort, by believing in you; buying your product/service and referring you as often as possible. The 1,000 figure was based on the assumption that each of your “true fans” is worth a minimum of $100 a year in your pocket. Generating an income of $100,000 a year is a good foundation for growth.
I participated in a networking session several days ago. I met a lot of people, got a lot of cards but I did not make a “true fan”. Perhaps I made a few fans who will reach out to me at a future date. Yes they are important and will eventually add to my bottom line, but I cannot rely on them as a secure source of income.
If you set a goal of obtaining one “true fan” every day you will be on your way to growing a successful business. No, it’s not going to be easy. In fact, at times it will seem very frustrating. The goal is to do your best to add one new “true fan possibility” to your process bucket every day.
As you have read in BizQuack blogs and were challenged on many Tuesdays, the key to obtaining a true fan is all about establishing a relationship. The formula that BizQuack has shared with you many times includes:
- Having a one-on-one meeting
- Your main objective in this meeting is to help the other person.
- You have to listen to their story and then share your story when asked.
- The other person has to believe that they are important to you as a person, not just to sell something
- Remember that the relationship you want to create has to be based on trust
- Establish an ongoing touch method that never ends. It could be partially automated, but the human touch is an essential component.
► Immediate acknowledgement after a meeting, a thank you note is a good idea.
► Follow-up on your promise to help the other person
► Show that you care about the other person, their family and their work.
► Create a monthly touch process
► The internet using social media, blogs and e-newsletters make the communication
As always, anything worthwhile doing requires a lot of hard work. The best place is to start with one person and build from there. Should we consider starting a 1,000 fan club group within BizQuack and support each other as well as helping each other with accountability?
Add ONE TRUE FAN to your process bucket every day!
Tips & Advice by Nick Petra – CFP, Mentor, and Founder of StrategicDuck and BizQuack
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