PERMISSION TO SELL
If you get your target market to give you permission to sell to them, you have won a major victory. That means that they will listen to you and look at material you are sending.
This idealistic scenario can become a reality if you get permission to communicate with them and if your target market knows who you are and what you do, and why you do it.
The secret is to have a compelling story about the value you provide which also includes your vision and your passion for your work. It also must include the “human touch”. As a small business owner you are the face and trust point of your business, thus sharing insights about yourself is a must. The purpose of your information is to motivate your target market to reach out and ask for more information.
The communications vehicle may be, but not limited to, an on-line newsletter, a blog, a hard copy newsletter, or a social media post.
The following are several suggestions on how to obtain that needed selling permission:
- Your web site should include all the information about you as stated above. Add a subscription request on your landing page asking people to sign up for your value based newsletter.
- Make a presentation on some aspect of your business that provides value to your audience. No, you are not selling anything, but you can have a form ready for people that want to receive your communications.
- At all functions, social, networking, civic, etc., when exchanging information with people you meet, share your 3-5 minute story and ask if they want to receive your value based newsletter.
- Yes, your personal contacts should also be asked and with their permission, added to your communications system. Not all answers will be a “yes”, but when you receive one, write on the back of their card the date permission was given. As a reminder you may want to send them a thank you, pleasure meeting you communication and remind them that they will be hearing from you.
This is part of your data base management system. To be successful you have to be consistent with the frequency and the quality of your communications. The purpose of this communication is to give something of value to your recipients.
P.S. Please add me to your list!
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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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