OUTRAGEOUS OR GUTSY?
Frequently I write a blog encouraging you to draw attention to yourself and your business in a unique way. I have yet to hear from anyone that took me up on my suggestions.
Several weeks ago I attended a meeting with several friends and one, not a member of BizQuack, said that he was going to do something out of the ordinary.
He shared that “insurance” week was coming up soon and that he wanted to draw attention to that fact. As a terrific insurance agent for many years, he felt that “insurance week” was not promoted.
He shared that he is having a sign made saying “This is Insurance week – are you covered?” and that he will spend several hours every day for a week carrying his sign where he felt he could get the most visibility.
This not only took GUTS (Gods Undeniable Terrific Secret), but the weather will still be hot and most important, he is not protesting anything.
I hope that he shares his route, and I will call the paper and several TV stations. This kind of effort deserves recognition.
Yes, I recommend Drew to my friends. His willingness to “think outside the box” translates into an ability to solve the long term and retirement needs of his clients.
What have you done lately to draw positive attention to yourself and your business?
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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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