BACK TO THE BEGINNING
- Write a 30 to 40 second self-introduction which includes your vision, your why and something about yourself. This is commonly referred to as the “Elevator Pitch”.
- Now expand that story, keeping the same theme to a total of 2 to 3 minutes. Use this when you have more time, for example at a social gathering, and, also when someone wants you to share your story.
- The last creative step is to take your story and incorporate it into a “Pitch Deck”. This is used when making a presentation with the hope of getting an order for your product/service, or at least to get invited back because your prospect wants to “hear more”. This should be under 10 minutes and hopefully you can convert it into a power point presentation to display it.
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