ADVERTISING IN A BASIC FORMAT

Many years ago I was introduced to AIDA as a model for advertising my business. As simple as it may sound, it is still a basic foundation upon which to build a marketing and advertising campaign. AIDA stands for Attention, Interest, Desire and Action.
The concept is simple:

• Attention: make the  market aware of your product/service.
• Interest: Hold the prospect’s interest by providing information about the benefits of your product/service.
• Desire:  Create a desire in your target market to buy your product/service by telling them how it will alleviate their pain points.
• Action: make it as easy as possible for the target market to make the purchase.

With the coming of e-commerce, an innovative firm changed AIDA to NEWAIDA. The added letters stand for: Navigation, Ease, and Wording.  I added my own meanings for each of these words:

• Navigation: how easy is it to explore your site and to gain the needed information?
• Ease: I added the importance of being easy to find. Is your site mobile ready?
• Wording: This stands for the content.

This simple system is a good basic format upon which to build your marketing program. Use other articles that are found on the BizQuack site to expand each of these segments.

Many a small thing has been made large by the right kind of advertising. –  Mark Twain