TUESDAY CHALLENGE: TAG LINES
Today’s challenge is to have you review your tag line, or build one if you don’t have one. Let’s review what a tag line is and isn’t.
- Tag line is neither about you nor your business. A tag line is about the pain your business solves for your target market.
- Your brand is different from your tagline.
- A tag line is not your sales pitch. A tag line should be such that those who hear it want to learn more.
- A tag line should be short and focused. Don’t try to say everything that you do in your tagline
- A tag line should convey your purpose (the why) and what you do.
- Avoid words like “profit” in your tag line. The word “support” is better than the word “solution”.
- A tag line is better understood if it uses plain language. The tag line is not the place where you differentiate yourself from your competitors. The difference is found in your branding and the stories you tell your customers.
A tag line has many places where it can be used. A good tag line should be on all marketing material from a business card to your web page and social media outlets.
Spend your allotted time today creating a tag line. Don’t carve it in stone yet; ask your customers, friends and other business owners what your tag line says to them.
A tag line we use in BizQuack is “No Small Business Left Behind, Belong-Believe-Succeed”
When you get to this challenge, please e-mail us a copy of the tag line you created.
Make it a great day!
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