Marketing

Perhaps a different topic for small business owners. I have my own definitions, as follows, for the two terms as they related to small businesses. Footprints: A footprint is a…

The covid pandemic has caused many small business owners to lock themselves in their closets with their computer and to avoid personal contact via telephone or in person. While e-commerce…

Virtual selling is becoming more commonplace, with a growing number of small business owners realizing that they need to adapt and learn how to sell in the virtual as well…

Everything that your customers or prospects need to know about you, your company, your products, your services and benefits they provide need to be presented within the first five minutes….

If you are competing on price when you market your product or service, you are heading in the wrong direction. Let me use the watch as an example. Owning a…

Beneficial communications, without the expectation of receiving something in return, is a major component for a growing business. Your challenge for today is simple but very worthwhile. In the past…

At least in my opinion, there appears to be a little more confidence about getting back to an “old normal.” The arrival of the first two vaccines and now the…