TC: THE CLOSET
The covid pandemic has caused many small business owners to lock themselves in their closets with their computer and to avoid personal contact via telephone or in person.While e-commerce is a very important part of growing a business, there always has to be some personal touch involved.
Your challenge for this week is as follows:
For the next 3 months.
- Contact via phone or in person a person whom you have not spoken to before. (An effort without an actual contact does not count)
- Do this every day of the week.
- Your purpose is to share stories and to explore possibilities.
- Ask permission to add them to your e-mail list.
- Send them a handwritten “it was great to meet you” card. (A mailed thank you card is always the first choice in this process; otherwise send an e-mail card.)
- In order to accomplish the above you will need to obtain an e-mail address, a phone number as well as a mailing address.
The result of this effort will net you an additional 60 contacts.
- Your story is not a sales pitch. (This may be a good time to update your story)
- Always remember to give first, ask how you can help them grow their business.
Remember my suggestion of spending 40% of your time marketing. This process should easily fit into your allocated marketing time.
Your thoughts and comments are always welcome. E-mail nick@strategicduck.com.
Remember, Success is a choice, make it yours.
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Tips & Advice by Nick Petra, CFP – Founder of BizQuack and StrategicDuck
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