WEB SITE CHECKLIST
My blog on 2.24.22 featured the Five Second Rule with regards to your web page. Today is a continuation on how to best get your website ready for visitors. It is taken from an article by Susan Theder.
- Design your page for First-Time visitors.
- Is your website easy to navigate?
- How are you show casing your expertise, value proposition?
- Are your products/services clearly defined?
- Do you have an “about” page, providing background on your firm?
- How can visitors contact you?
- Provide a sample cost information page.
- People often assume a product/service is more expensive if it doesn’t come with cost information.
- Not all costs have to be mentioned, but one that applies to your target market should be. An alternative is to offer a free “sample” to showcase benefits and then discuss costs.
- Call to action
- I see many sites that have the call to action at the bottom of their website. Consider placing a call to action on:
- Your “about” page.
- Your testimonials page.
- Your home page, where it can be easily spotted.
- I see many sites that have the call to action at the bottom of their website. Consider placing a call to action on:
These points, in combination with those mentioned in the blog, “The Five Second Rule,” suggest a powerful review for making sure that your website is effective.
Prospects will often check your website before making a purchase decision. Make sure yours makes a powerful presentation.
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