TC: SELLING VALUE
Posted on February 16, 2022
at 11:53 pm
by Jen Kelly /
Challenge, Marketing, Marketing, Tuesday Challenge
Your challenge this week is to review the following points and make sure that they are included in your marketing material:- Are you providing a differentiated buying experience?
- Everything in marketing should start and end with the client.
- Have you updated your clients’ pain points? Remember, change is the only constant in the world today and what has worked in the past may not work in the future.
- Your marketing focus shouldn’t be on the client, but rather on the focus of the client.
- Do you know and understand your prospects’ priorities?
- Remember that your prospects don’t need to buy, but want to fulfill their needs.
- Your prospect’s loyalty is directly related to their level of perception of your commitment to solving their problems.
- Your prospect’s perceived value of your product/service will be key in their decision to buy from you. Identify what your clients value regarding your service, company, and brand.
- The most important thing you can do is the process of translating your product/service into benefits.
- Ongoing listening and communicating with prospects and customers is how loyalty and trust are developed.
These ten points are critical components for growing an enduring company. Review them at least monthly to make sure that you always remember what your prospects and customers need.
As always, your thoughts and comments are welcome. Contact Nick at nick@strategicduck.com
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Tips & Advice by Nick Petra, CFP – Founder of BizQuack and StrategicDuck
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