In the life of every small business comes that occasional customer that is considered a “jerk’ or “bad mouths” you or does any one of another hundred offensive things.
In a small business environment customers are not always plentiful and sales may be scarce. What that does not mean is that you have to “bow” down to them. From my personal experience, 1 % of your customers cause 95% of your pain.
Don’t yell or be rude to them, even though they may be deserving of such action on your part. Politely tell that customer that you do not wish to conduct any more business with them. Take them off your mailing list and go on with growing your business. One answer is to just say “I am sorry you don’t agree with our policy; I will remove you at once from our customer base.” When you argue with this type of customer it just provides them with more reasons to spread untrue, bad news about your business.
Toxic customers sap your energy and may affect other aspects of your business. In many cases trying to maintain such a customer will cost you more than the profit from the sale.
Be polite and move on. This type of positive action will cause you to be happier and more successful as you continue your business growth.
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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