CHANGING UP YOUR WEBSITE

If you take a look at two of my websites, www.strategicduck.com and www.BizQuack.com  you will notice that one is in a state of “flux” and the other just updated its opening page. Both are in the process of being revised with much work remaining to be done.

Modernizing your business’s technology has to start with your web page. Just because you are proud of your original web site design and message does not mean that it should not be changed. Your current clients and prospects are different today than they were several years ago. They have different needs and even different expectations of those needs, and, in most cases, your website is where you tell your story.

Your challenge for this week is to review your outward appearance and message. In my case, I am blessed to have Jen Kelly from J DOT Creative overseeing that aspect of my business. Your image and your message are the two key components that create how you are perceived in the eyes of your customers and prospects.

Starting with your website, does it tell your current story? Are you meeting the needs of your customers and prospects as you offer your Value Proposition? Does your logo need to be “modernized”? That does not mean that you abandon your current logo. Look at the Branding lesson in the Marketing Section of your BizQuack dashboard and see how IKEA modernized their logo.( In fact, take a few minutes and review the entire lesson)

Like you, I learn from my customers and prospects; from my successes and failures. Those lessons have to be transferred to and used in all your marketing material. While your Vision may never change the delivery method of your promise may change.

In addition to changes to your website and the modernizing of your logo, consider the following:

• Do you have new brochures with new messages?
• Have you changed your business cards?
• Review your social media permanent information. i.e. your profile, etc.

Change is the only constant in the life of a small business and you must stay up to date with all changes that affect your relationship with your customers and prospects.