CONNECTING
Great communicators have a compelling vision.
Let’s start with a definition of the word Connecting as written by John Maxwell:
“Connecting is the ability to identify with people and relate to them in a way that increases your influence with them.”
The number one criteria for small business success is the ability to communicate effectively. How important is the ability to communicate? Stop and think about all the people you have met in your business life. How many of those people have become customers or have referred business to you?
Great communicators have a compelling vision. They know where they are going and they have the ability to persuade others to come along with them.
I googled a definition for compelling and came up with the following:
Evoking interest, attention, or admiration in a powerfully irresistible way.
The following words were in the same definition: enthralling, captivating, gripping, engrossing, riveting, spellbinding, entrancing, mesmerizing, hypnotic, absorbing, fascinating, convincing, persuasive, forceful, powerful, strong, plausible, well-reasoned, conclusive, authoritative and influential.
The first item in the Building your Foundation section of the BizQuack Vision Based Business Plan is the writing of your vision. Take a few minutes and write down your vision statement; how many of the highlighted words does it convey?
Your vision becomes part of your why and that becomes the essence of your story.
The first meeting at a networking session or when calling on a potential customer requires you to share your story. We can call that “The Moment of Truth”. The person you are speaking with will either become a “follower” (client, referral source, and friend) and want to know more about you, or they will become just another name on a business card that gets tossed.
Writing compelling material is critical in all your marketing efforts. If it works in a one-on-one meeting, then spread the message on all your social media, web site, etc.
Like everything else that you do, this will take time and effort and ongoing testing to first write compelling material and then maintain the relevance.
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Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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