In the world of small business staying connected is one of the most basic tools in your success toolbox. Not only as entrepreneurs but as individuals, we were never meant to live in isolation.
I don’t believe old stories about someone who worked alone for years, and came up with a brilliant business, and, as a result, was instantly successful.
A session in the Education section of your BizQuack dashboard under marketing is titled “Get Seen & Heard”. This session is one that helps us to define ourselves to our customers, friends, prospects and our community as a whole.
This session examines the 3 marketing tools available to you:
- You as a Person
- Print – All material Not online
- Online exposure
Of these three options, Human Touch, which is the first tool, is the most important and most effective. You are the billboard for your business and your life, so use yourself effectively.
As you go through this session you will find many ways of meeting people. No, you may not want to do everything that I suggest, but you have to pick several and implement them.
Please note that the first part starts with building your foundation:
- Your Vision
- Your Why
- Your Story
- Your Value Proposition
These four basics never change; they have to be crafted to your own individual way of life and then shared with others. Each of us must constantly remind ourselves that we have to share ourselves with others.
Yes, you may have to step outside of your comfort zone, but that is what life is all about.
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