Do your customers & prospects know?
Make this the time of year when you reach out to your current & past customer base, your referral base, and your prospects. (I know you will automatically reach out to your family and friends☺)
Time is running out for reaching out and telling everyone how much you appreciate their business/friendship/ and sending your best wishes for a better 2021.
What you send out is not as important as the content of your handwritten message.
Make this your pledge, to be available to help them in any way possible and that you will stay in better communication with them throughout the year.
Your message has to come from the heart and don’t promise things you can’t deliver. This is not a sales pitch and no, don’t include your business card. Make this a personal message from you.
There is a lot of year end planning both for your business and your family but this “touch” and its follow up are the best things you can do for someone else.
Remember, communication is a two way process. Just because someone doesn’t reach out to you, take the initiative and send your best wishes for2021.
The COVID pandemic will not disappear from our lives in the near future. It will continue to affect all of us and all of us need to support and to be understanding of one another.
2020 is almost over so start your outreach program today.
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