TC: Two Important Marketing Words
Two Important marketing words!
Our last blog, Virtual Communications, explored the importance of being seen by your prospects and customers.
Today we are going to look at two very important marketing terms:
- Synchronous (talking with people). Communication channels are dynamic and require both parties to be available and engaged in a conversation at the same time.
- Asynchronous (talking at people). Communication channels do not require both parties to be available and engaged at the same time.
Your challenge is to make a list, under each heading, of all the different marketing (communication) channels that are available in each category.
Next put a check mark next to those you are currently using.( I would appreciate you e-mailing your completed list to meJ) Think about which of the communication channels you selected are the ones that will yield you the greatest possible return.
While a combination of both is necessary to grow a successful business, I believe that Synchronous Channels are the most powerful, and at the same time, the most dreaded.
For those of you that are participating in our 10 session Re-Launch program, our 5th session spends a lot of time on these two words.
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