Yes, there is hope for a vaccine distribution in the near future but growing your business using Virtual Selling is always going to be with us.
It may seem that the Corona Virus created the virtual selling process, working from home, social distancing, etc. In reality virtual selling (communications) has been with us almost since the beginning of time. A few examples of early virtual communications include: smoke signals, carrier pigeons, written letters, the telegraph and then the telephone. This was followed by the fax machine, e-mail and finally video communication.
Most of these virtual communication systems will still be used today. There is no one way that will guarantee you the business growth you desire. The key to successful business growth is applying the right communication system and to know where to find them and which communication system they want to use.
I keep hearing from small business owners that without the face to face, in person contact, they are struggling to grow, yet many small business owners refused to go out on a person to person call while it was still possible.
I believe that face to face communication using Zoom, as an example, is still extremely powerful. I read that the 80% of the information and communication you take in comes through your eyes and that 50% of your brain is dedicated to interpreting that visual communication.
Let me share a few “truths” about virtual communications (selling):
- Most of your customers and prospects would prefer to meet with you face to face.
- If given a choice, they prefer the face-to-face meeting
- If the only options is a virtual call (phone or video) they will accept that option.
- Most of the mental hang-ups about virtual selling are in the minds of the business owners.
Let’s define Virtual Communications (Selling): Virtual communications is simply leveraging virtual communication channels in place of physical, face-to-face interaction. To be successful in this fast moving business world you have constancy to keep learning and adapting to new technology while maintaining balance with the old.
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