Entrepreneurship Requires Managerial Discipline
- Sales & Marketing: for many small business owners this is the area that receives the majority of time and cash expenditure. Unfortunately there is seldom a plan for this core function. A few of the responsibilities in this area include:
- Website Maintenance, Online Marketing, Advertising, Public Relations, Data Base Management, and Account Management.
- Operations include: Customer Service, product Development and the delivery of the promise.
- Financial and Administrative include: Accounting/bookkeeping, office management, internal operating systems, Financing, and IT.
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