ESSENTIALISM & MINIMALIST WORDS…
Adopt these two new ideas for 2019 “Super Success”!
My nephew, a nose, ear and throat physician, recently married a wonderful girl who happens to be a minimalist. The word and its meaning and how I could relate to it and apply it to my business has been in my thoughts for several months. While browsing for a good book, I came across a book written by Greg McKeon entitled “Essentialism – The Disciplined Pursuit of Less.” After reading the book, I realized that the two words together are a great basis for growing a business.
My own interpretation, definition of the two words, is as follows:
✦ Essentialism: Focusing your time only on work that will lead towards your vision.
✦ Minimalist: if you can get by without it, don’t get it. As that relates also to time, if you can get by without doing it, and it won’t affect your journey towards your vision, don’t do it.
Following this advice for all of 2019 may be hard to do. Many small business owners take their eyes/minds off their vision when a more appealing distraction comes along. It may be a short distraction, but it usually results in a “time loss” set-back.
The other issue is that many small business owners want to display their entrepreneurial prowess and live by the false statement that “He who has the most toys wins.” Thus every new gadget and every supposedly new business tool is a must have.
No, I am not recommending that you throw away all your “toys” or stop spending important time with your family, but effective immediately I encourage you to copy those two words and the definition I gave you and keep it in at least one visible spot. (Your office, your car, taped to your computer, etc.)
Congratulations! If you do as I suggest, you have just finished your next year’s business plan. Simple as it may sound, it will be the most difficult one you have ever adopted but the one that will yield the greatest results.
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