You know that your marketing piece will be delivered to your prospect.
If it is eye catching and has good content, it may be looked at.
You can reach your prospect on a consistent basis with new content.
It has a much longer shelf life than online products.
Many small business owners believe that direct mail is too expensive, but is 18 cents postage to expensive? If your target market resides in a given postal delivery route, then this is something you should consider.
Go to USPS.com
Click on “Business” in the Task Bar
Go to Every door Direct Mail
Insert the zip code where your target market is located.
Hover over the zip code map to see the individual delivery routes.
Select the route you want
At the top of the route you will learn the following:
Number of residential units
Number of businesses
Average income in the route
Total number of deliveries and cost at 18 cents per delivery.
If there are 300 deliveries in the area, that comes out to $54
Printing at our BizQuack member, Color Copies of Phoenix, is very affordable, and they will help you with the rest of the process.
Color Copies of Phoenix can be reached at 602-402-4501. Please ask for BizQuack members Ramona or Franco.
The secret to this process is consistency. In my opinion, this is one of the most effective tools that you should include in your marketing toolbox. Try it for six months! Chances are you will be very pleased with the results!!!!!
Tips & Advice by Nick Petra, CFP – Founder of Strategic Duck and BizQuack
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