IT’S HALF OVER – REFRESH YOUR MARKETING PLAN

ENERGIZE YOUR MARKETING PLAN

We are approaching the middle of 2018. I hope that most of you started the year with a new marketing plan.

Your challenge this week is to create a new marketing plan with action items in the following areas.

Online marketing to include:

• Social media: Facebook, twitter, LinkedIn and Instagram. Commit to at least 3 postings every week in each of these social media sites
• YouTube: create a YouTube site for your company and post at least two videos a week
• Send out a monthly newsletter to your customers, prospects and everyone in your Database
• Commit to a minimum of one blog a week
• Add a “free” subscription button to your web site and offer a free report on your industry. Add those that sign up to your e-newsletter.

Personal Marketing to include:

• Attend at least one networking session each week
• Make at least one cold call per week on a potential customer
• Have at least one story sharing meeting with someone you don’t know
• Have one meeting per week with a potential strategic partner and discuss joint marketing opportunities.

Your challenge, when fully implemented, will grow your business over what you accomplished in the first half of the year. I believe that you should be able to double your income.

This is not a particularly hard challenge. Do you want to double your income in the second half of 2018? The choice is yours.
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Tips & Advice by Nick Petra – CFP, Mentor, and Founder of StrategicDuck and BizQuack.