IF YOU DON’T ASK, YOU WON’T GET
“It seems there was a pretzel stand out front of an office building in New York. One day a man came out of the building, plunked down a quarter, and then went on is way without taking a pretzel. This happened every day for three weeks. Finally the old lady running the stand spoke up: “Sir, excuse me. May I have a word with you?” The fellow said: “I know what you’re going to say. You’re going to ask me why I give you a quarter every day and don’t take a pretzel.” And the woman said, “Not at all. I just want to tell you the price is now 35 cents.”
A little humor but it does illustrate an important point; if you want business you have to ask for it. The Covid-19 pandemic has sprouted another bad practice. Many small business owners are now in a perpetual preparation state in anticipation of being ready to resume reaching out to their prospects when things get back to normal.
By being out of circulation you risk the possibility that others, who are asking for business, will take your place.
Remember, we sell benefits and a hope for a brighter future to our clients and prospects. It is our job to reach out and share this information with them. A positive and joyful approach giving hope is the best message we can send right now.
Re-write your script and make it a positive and joyful message, filled with hope and use it in all your marketing venues. Use bright cheerful colors to accent the presentation and be consistent in the delivery of this type of marketing messages.
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