Name, logo, colors, tag line, etc.

Your business name impacts your entire brand. Make it short and simple, make it memorable and make it easy to pronounce and spell.

Colors have a significant impact on people’s emotions. It helps with recognizability and memorability and has the potential to attract the right kind of customers.

We define a Tagline as a short catchy phrase people identify with a product or service. The tagline is a powerful communication message which becomes a public earworm and gets stuck in their brain. It is crafted to have a long-lasting effect in just one encounter. It communicates the brand personality to the consumer in easy words and, if crafted correctly, communicates the overall benefit of what is offered to them.

You will find a complete powerpoint presentation on the subject of Branding in the education section of your dashboard in the Marketing Section.