PROCEED FULL SPEED AHEAD, but with caution

The hype is on! We are opening up, the economy is coming around, the stock market is up and unemployment is down. “Let the good times roll.”

In a simple sentence, “work as if everything is open and back to normal but prepare yourself in case it isn’t”.

We all want to be able to get out and resume our “human contact lives”, go to sporting events, plays, restaurants, spiritual gatherings, and to shake hands as a gesture of friendship. Yes, there is an expectation that there is a pent-up demand that will explode as everything opens.

These past few months have and are changing human behavior:

• First and foremost I believe that financial stability, safety and security will be on most peoples’ mind. Of course there will always be the few that don’t care and don’t worry; and even though they may not be a majority, their actions will be portrayed by the media as being the norm.
• Along with the above, discretionary income has and will continue to fall.
• A large unemployment base will be looking for new opportunities.
• Some businesses, both large and small, will find it hard to resume the “old normal” and will disappear.
• I have heard that families and businesses are moving out of congested metropolitan areas.
• Technology will play an even bigger role in our everyday lives.

These and many more issues also provide an opportunity for well planned, small business growth. If we can concentrate on using our products and services to enhance the financial stability, safety and security of our target market, we have an excellent chance to grow.

Consider building a marketing campaign around these three words. As always, we want to lead our industry and not follow it so please implement this strategy today.